According to Bloomberg: "the new iPhone won’t be a case-study of innovation, more a matter of perfecting features that are already out there in rival devices. Time and again, Apple has followed this “best, not first” philosophy, seizing on technologies and features bungled by rivals and implementing them well enough to spur widespread adoption. Proof of concept? More than 1.2 billion iPhones sold in the last decade."

"Apple is bringing some new ideas to the table. To replace the home button, the company is creating a software-based controls area at the bottom of the phone, which could be a step up from the basic controls on home button-less Android phones. Like the iPhone 7 Plus, the new device will feature two rear cameras, but now they’ll sit one atop the other rather than side by side, a configuration that could make augmented reality apps work better. This iPhone upgrade will also mark the first time that a smartphone maker’s complete lineup will use the same, more efficient 10nm processor (Samsung’s S8 features two different types of that chip depending on where you buy it). Upgrades to core technologies aside, the new iPhone’s crown jewel will be a 3-D facial scanning sensor that will unlock device and authenticate purchases—an industry first.

And yes, I am very much looking forward to it.